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How Landscapes Golf Management scaled guest feedback across 35 golf courses with SurveySparrow

Streamlined reporting and operational workflows through integrations with Google Sheets, Pipedrive, APIs and dashboards

Expanded from a single SurveySparrow account to feedback programs across 70+ golf courses

Standardized guest and member feedback collection across memberships, dining, events, and on-course experiences

About Landscape Golf Management

One of America’s most trusted operators of golf courses, country clubs and destination clubs, Landscapes Golf Management’s 70-plus properties across 26 states benefit from conveniently located regional offices. The family owned-and-operated company has built a strong infrastructure and culture to successfully provide turnkey management and a la carte solutions to golf business owners. Company experts cover business strategy and planning, golf course maintenance, clubhouse operations, marketing, IT, staffing and training, food and beverage, health and wellness, merchandising, golf instruction and financial management. Sister company Landscapes Unlimited is the recognized leader in the development and construction of golf courses as well as sports fields and other outdoor recreational spaces.

Lincoln, NE

B2C

Industry

Golf Courses and Country Clubs

Use Case

With SurveySparrow, we’ve significantly improved how we capture and act on guest and member feedback across our properties and amenities. What started as a single account has now expanded across almost all the golf courses we directly manage, helping us standardize feedback collection, scale surveys quickly across locations, and gain real-time visibility into customer sentiment. The platform has streamlined reporting, improved operational decision-making, and helped us create a more proactive guest experience across our portfolio.

Scot Wellman

Vice President of Sales and Marketing at Landscapes Golf Management

Goal

Landscapes Golf Management wanted to improve guest and member experiences across its growing portfolio of golf courses by collecting meaningful feedback across key touchpoints including dining, memberships, events, and on-course experiences.

As the company expanded across multiple locations, the team needed a scalable way to standardize feedback collection, personalize surveys for each property, and move beyond basic NPS tracking. Their goal was to gain deeper visibility into customer sentiment, improve operational decision-making, and use customer insights to enhance service quality and member satisfaction across properties.

Challenges

Landscapes Golf Management’s previous feedback tool was limited to basic NPS surveys, making it difficult for the team to create different types of surveys for various guest and member experiences such as dining, events, golf outings, memberships, and overall facility experiences. The platform offered limited flexibility and customization, restricting their ability to tailor surveys for different properties and customer touchpoints.

As the company expanded across multiple golf courses and states, scaling feedback operations became increasingly challenging. Creating customized surveys for individual properties, managing reporting, and maintaining consistency across locations required significant manual effort. The team also lacked the ability to integrate customer feedback into their broader technology ecosystem, making it harder to centralize insights and act on them efficiently.

Solution

Landscapes Golf Management used SurveySparrow to streamline guest and member feedback collection across its golf courses. Using sub-accounts, the team could quickly onboard new properties, share existing survey templates, and customize them with each golf course’s branding and specific experience requirements.

The team captured feedback across memberships, dining, golf outings, events, and overall on-course experiences through customized surveys designed for different facilities and amenities. Beyond traditional NPS surveys, QR-code-based surveys enabled guests to instantly share feedback during their experience, helping teams stay closely connected to guest sentiment in real time.

SurveySparrow also supported use cases such as RSVP management, holiday meal registrations, product sign-ups, and payment collection through Stripe integrations.

The platform integrated seamlessly with Landscapes Golf Management’s broader technology stack including Google Sheets, Pipedrive, APIs, internal data warehouse systems, and business intelligence dashboards, helping teams centralize customer insights, automate reporting, and support data-driven decision-making across the organization.

How we hit the mark

NPS surveys
Sub accounts
Pipedrive integration
API
Google Sheet integration
Real time dashboards
Dedicated support

Results

With SurveySparrow, Landscapes Golf Management transformed feedback collection into a scalable CX program across its golf course portfolio. What started as a single SurveySparrow account at one golf course quickly expanded across 35 golf courses after the team saw the value it brought in understanding guest and member experiences more effectively.

By moving beyond basic NPS tracking, Landscapes Golf Management gained deeper visibility into customer sentiment across memberships, dining, golf outings, events, and overall facility experiences. Teams were able to identify service gaps earlier, respond more proactively to customer concerns, and better understand both property-level and individual member experiences.

SurveySparrow also helped reduce manual reporting efforts and made customer insights more accessible across teams, enabling faster and more informed operational decision-making across properties.

Looking ahead, Landscapes Golf Management plans to further expand its use of SurveySparrow through more real-time feedback experiences, deeper API integrations, and AI-driven customer engagement initiatives as part of its growing technology strategy.