About

B2P Marketing is a Quebec-based B2B marketing consultancy that helps SMEs and larger organisations grow by bridging the gap between marketing strategy and sales execution. Founded by Pascal Bouchard — a fractional CMO and marketing strategist with experience at TELUS and ACCEO Solutions — the firm operates primarily in Quebec and Canada, working across industries with a focus on companies that sell to other businesses. Their B2P (Business-to-Person) philosophy centres on human-first thinking: keeping in mind not just the client's goals, but the goals of the people their clients are trying to reach.

Their services span the full growth cycle — from positioning and strategy through to lead generation, CRM implementation, sales enablement, and customer experience measurement. As a SurveySparrow partner, B2P Marketing uses the platform to help clients run satisfaction surveys and measure perceived customer experience, turning feedback into actionable insights that strengthen client relationships and inform marketing decisions.

Services Offered

• B2B marketing strategy, positioning, and go-to-market planning
• Lead and opportunity generation, including qualification and nurture programmes
• Sales and marketing alignment, CRM implementation, and sales team enablement
• Customer experience measurement and satisfaction surveys via SurveySparrow
• Marketing support and advisory including SEO, digital marketing, and brand communications
• Fractional CMO and embedded marketing team support for SMEs