About

FIRM Group is a turnkey HR consultancy operating across the Middle East and Africa, with a particular focus on Lebanon and Saudi Arabia. Founded by Marwan Esta — a Human Capital and Organisational Development expert with over 25 years of experience across 5 continents — FIRM brings together seasoned professionals in HR consultancy, people analytics, digital solutions, and leadership coaching to help organisations build high-performing, engaged workplaces. They serve family businesses, multinationals, and government entities, with deep expertise across sectors including oil and gas, construction, retail, and manufacturing.

Their differentiator is the combination of people science and technology: FIRM doesn't just advise, they deliver complete solutions covering organisational design, HR digital transformation, employee development, and people analytics. As a SurveySparrow partner, they integrate survey and feedback tools into their HR programmes — enabling clients to measure employee experience, run 360° assessments, and capture the organisational data needed to drive performance and engagement.

Services Offered

• HR consultancy: organisational development, talent management, and performance management
• SurveySparrow implementation for employee experience measurement, engagement surveys, and 360° feedback
• People development: executive coaching, leadership development, and competency-based training
• HR digital solutions: HRMS implementation, LMS/LXP platforms, and role analysis tools
• People analytics: data-driven insights for workforce planning and HR decision-making
• Executive and leadership coaching powered by top-ranked assessments